We Are Not Friends was established in 2021 in Barcelona. WANF is a fashion and lifestyle brand drawing inspiration from the creativity of the past to shape our future, inspiring a generation with timeless stories from around the world.

Timeless stories for present days

Behind each collection, extensive research is conducted. Looking for the best classic references to design a new contemporary narrative.
We materialize our vision by merging craftsmanship with innovation and extensive research work.

Culture - Research - Design - Heritage - Community - Offline - Freedom

From our origin, we take care in every step to never lose what defines us, remaining faithful to our brand pillars and ensuring they are reflected in each collection.

This involves hard work researching and seeking ideas from all over the world. From old magazines to new fashion blogs, every place is good for inspiring us and finding the best stories.

We support connecting with different artists to foster meaningful synergies. Collaboration is in WANF’s DNA. These partnerships open a dialogue where they contribute their vision to our identity.

“Create a community for free creative expression”

We Are Not Friends was born to fill a representation gap among young creatives. It’s a space of expression where you can be yourself without fear of judgment.

A movement inspired by a deep dive into the Urahara Movement, which was born in the Harajuku district of Tokyo in the late ‘90s before the era of the internet, mobile phones, and mainstream fashion. ‘Urahara’ literally means ‘The Hidden Harajuku”

We continue on this journey that reflects our dedication to quality and connection with our environment and the people who live around us. 

Focused on local production, quality, and details.
Here it matters how.

WANF empowers a global movement formed by people with interests and tastes beyond the mainstream.

They are not afraid to challenge conventions, constantly seeking new experiences and ideas that expand their horizons. Their curiosity drives them to explore diverse cultures, artistic expressions, and unconventional paths, boldly embracing what resonates with their true selves.

They strive to authentically express their individuality and values, inspiring others to join them in celebrating creativity and passion for live experiences.