In this new release, wearenotfriends combines the vibrant atmosphere of nature with the magnetism of its graphics and pastel colour palette.
Making use of the ironic language that characterises the brand, this collection is loaded with codes that push the viewer out of the wearer’s own paradise. Understanding paradise as something very broad that goes from the inside of oneself to a zone where everyone enjoys, embraced by the world, feels free and enjoys. Because not everyone deserves to be there, only the chosen ones.
Under this premise, the wearenotfriends collection features powerful graphics printed on short and long sleeve T-shirts; a twin set of hoodie and jogger; a stand-alone hoodie and accessories such as lace keepers and socks where the brand reinforces them with its packaging.